Tourism logo - Haiti Observer Blog

This can not be good for Haiti. Even worst, this will likely stay with he country for years to come. Royal Caribbean cruise line ship canceled its scheduled visit for Tuesday January 19, 2016 at Labadee after some Haitian protesters in small boats staged a protest. Royal Caribbean was obligated to find an alternative for its 3,634 passenger of its Freedom of the Seas that were headed to Haiti. Although the protest by the Haitians was peaceful; however this is not what the company wants to offer to their precious clients and visitors in Haiti.

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As the Haitian Government still runs with the goal of making Haiti a bigger, better tourist country, they've embraced marketing strategies and hosted events aimed at luring people from America, Europe and other far away countries. Also, they have thought up a way to garner interest in Haiti from those a bit closer to home.

The Festival Creole, held in the Seychelles for the past 28 years, is by far, the most patronized event in the Creole-speaking world. It is, in fact, the only one of its kind within the Creole Community of Nations. Showing the best in Creole talent offered in the various countries home to people of that characteristic, the festival highlights the best on offer from the more well-known as Creole countries such as: Mauritius, the Seychelles--a group of islands in the Indian Ocean, and La Reunion, as well as those in the Caribbean and North America including the Creole found in Louisiana, Guadeloupe, Martinique, Guyana and Haiti.

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The government of Haiti (GOH) wants to rebuild the island by developing its hospitality infrastructure to increase tourism. Haiti, at one time, had a thriving tourist industry, but the 2010 earthquake changed all that. Now GOH is banking on foreign investors to resuscitate Haiti's ailing tourist trade. It has signed contracts with private investors, giving them tax breaks over a 15-year period to develop resort projects. To sweeten the deal, GOH is also extending exemptions for import duties, so 11 hospitality projects can be given the go-ahead. The total sum of the proposed projects amounts to $160 million USD. Another $100 million in in-progress ventures is also on the books.

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Stephanie Villedrouin is the tourism minister of Haiti and has created a new logo and slogan for a promotional campaign just in time for the Haitian Compas Festival. She was really determined to change the reputation of Haiti's tourism industry. She felt people abroad do not know of Haiti's tourism. There was an international tour of promotion organized by 14th Haitian Compas Festival which was taking place in Miami. Stephanie thought of this tour as an opportunity to market tourism in Haiti.

She wanted to make people aware of the new slogan and new logo of the ministry of tourism. Minister Stephanie Villedrouin had T-shirts and caps written the new logo and slogan. She then looked for people to wear those T-shirts and caps in the festival. It was ironic that she showed out the logo and slogan before the official release on 1st June.

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