U.S. Targeted TV Ad Campaign from Haiti Tourism Industry

Tourism in Haiti should get a significant boost in positive press on the heels of the country's newly launched ad campaign targeted towards the United States. The mission has been in progress for years now, by the Ministry of Tourism, to get more international people interested in the country as a first-class spot to vacation, being rich in the same beauty as their other, more popular neighbors in the Caribbean, and armed with a wealth of history, culture, art and new top-rated hotels.


The plan includes the operation of a cable channel to run all day long that will highlight the merits of the country and the possibilities for a vacation there. The entire ad campaign, as announced by the Tourism Minister, Stephanie Balmir Villedrouin, will be specifically aimed at travelers out of the tri-state region of New York, which includes diaspora members as well as other, unassociated, would-be-tourists. The ads will run on networks such as Food Network, CNN, The History Channel, Discovery Channel, AMC, A&E and News 12. The dedicated station, "Haiti: Experience It!", will be on Cablevision channel 650. There is even a tie-in to the website of News 12. Viewers of channel Haiti: Experience It! will have an interactive experience in which they can pick videos highlighting different aspects of Haitian travel to watch.

To meet the potential influx of people, the country has partnered with familiar and new airline carriers to offer even more flights into the country with added destination points. Just last year, JetBlue opened its first route to the country, and will soon begin to operate a seasonal flight from Logan Airport in Boston.

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