Brasserie Nationale d'Haïti S.A (Brana) new image for Prestige Beer
According to Prestige Beer brand manager, Laurent Lilavois, the company chose the new image for the strong, youthful look that is both modern and patriotic. Its blue and red theme speaks to progress and modernity, while it harkens to Haitian tradition. He says, it fluently expresses the change Haiti is now, 'open to' while being oriented towards innovation and advancement.
Coming from the Director General of Brana, José Matthijsse, the brand is a part of the heritage of the country, its 40-year success story being one that also belongs to Haiti. He recognized the advancements made by the brand since the end of 2011 when Heineken raised its hold on the company from 22.5% to 95%, bringing with them $40 million USD worth of investment with $100 million more planned for the future.
It is said that the new hi-tech logo will enhance the bottling capacity to heights of 54,000 cases daily, from the previous installment's 24,000. The project is also aimed at connecting with those in the Diaspora as the lager has an established presence in North America.
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