Brasserie Nationale D'Haïti S.A (Brana) New Image For Prestige Beer
The national beer that has twice taken home gold in the 'Lager' category of the World Beer Cup (in 2000 and 2012), Prestige Beer has a new image, said to fit the change a-brewing in fair Haiti. The new look, announced by the producers of the lager, Brasserie Nationale d'Haiti S.A. (Brana), embodies not just a new beginning for the beer and for the country, but also shows off Haiti's past, its heritage and culture, all in one bottle.
According to Prestige Beer brand manager, Laurent Lilavois, the company chose the new image for the strong, youthful look that is both modern and patriotic. Its blue and red theme speaks to progress and modernity, while it harkens to Haitian tradition. He says, it fluently expresses the change Haiti is now, 'open to' while being oriented towards innovation and advancement.
Coming from the Director General of Brana, José Matthijsse, the brand is a part of the heritage of the country, its 40-year success story being one that also belongs to Haiti. He recognized the advancements made by the brand since the end of 2011 when Heineken raised its hold on the company from 22.5% to 95%, bringing with them $40 million USD worth of investment with $100 million more planned for the future.
It is said that the new hi-tech logo will enhance the bottling capacity to heights of 54,000 cases daily, from the previous installment's 24,000. The project is also aimed at connecting with those in the Diaspora as the lager has an established presence in North America.
Leave a ReplyName (required) E-mail (required, will not be published)
Our objective is to share with you news and information about Haiti and the people of Haiti. Traditions, habits and the way we were or grew are alive in this site. We highly recommend that you Subscribe to our Newsletter and also share with us some of the things that are memorable and made us unique people.