Giorgio Armani - Haiti Observer Blog

Since Haiti's petrifying earthquake of 2010, one of the needs Haitians have is for clean drinking water. Many remote rural areas in Haiti do not have direct access to a water source. They must trek many miles over rough terrain to a waterfall or river and haul back whatever they can carry. Even children must perform this task for their family's water needs.

International celebrity and high-fashion designer Giorgio Armani has come forward with the Acqua for Life Campaign (AFLC). He has developed two scents, Acqua di Gio and Acqua di Gioia, whose sales proceeds will go to AFLC. Every flacon sold will mean 100 liters of fresh drinking water for Haitians annually. Armani's mission does not stop there. He is also gifting $500,000 dollars to the Water, Sanitation, and Hygiene Agency (WASH), operated by the Haiti Relief Organization (HRO).

Read more →