Promotion - Haiti Observer Blog

Music promoter, Ewald Étienne, was gunned down last Thursday, December 17, 2014 in front of his home close to Maurice-Duplessis Blvd. in Montreal

Ewald Stephen who was 35 years old was also a cafe owner and bank employee. He has been described by many as a very kind and gentle person.

Haitian-born, Montreal-based show promoter Ewald Etienne became the 27th homicide victim for the city for the year when he was murdered in Rivière-des-Prairies, Montreal. The victim, 35 years of age, sustained at least one gunshot to the upper body in the incident that took place on 63rd Avenue, outside of a home near Maurice-Duplessis Boulevard.

Read more →  

The location of your business can make or break its entire operation. Many Haitian businesses close down because it is in the wrong location.

Have you ever seen a Haitian business open, whether in the Diaspora or Haiti in a beautiful location and doesn't last three Months? Many time, the investor did not do an analysis of the environment as to who comes her, for what purpose.

In order to help you out, here are some tips about Business location you may want to keep in mind before opening your next business to serve the Haitian public.

Read more →  

Starting a business is never easy as it requires time, effort, and expertise. As it is the case with many other communities, many start-up Haitian businesses fail even before they reach the first-year mark. Those that managed to operate for more than a year, on the other hand, find it a real challenge to get past the five-year mark. More often than not, most Haitian businesses fail within five years, except for those being kept on life support.

This is my advise to my Haitian friends, if you are planning to open a business, you should know the reasons why entrepreneurs fail in order to avoid the same mistakes. One of the common reasons is the lack of proper planning. Before setting up a business, it is necessary to come up with a plan involving all aspects such as finances, management, location, services and possible problems and solutions.

Read more →  

Stephanie Villedrouin is the tourism minister of Haiti and has created a new logo and slogan for a promotional campaign just in time for the Haitian Compas Festival. She was really determined to change the reputation of Haiti's tourism industry. She felt people abroad do not know of Haiti's tourism. There was an international tour of promotion organized by 14th Haitian Compas Festival which was taking place in Miami. Stephanie thought of this tour as an opportunity to market tourism in Haiti.

She wanted to make people aware of the new slogan and new logo of the ministry of tourism. Minister Stephanie Villedrouin had T-shirts and caps written the new logo and slogan. She then looked for people to wear those T-shirts and caps in the festival. It was ironic that she showed out the logo and slogan before the official release on 1st June.

Read more →