Expedia Partnering with Haiti to increase Tourism with International Marketing Campaigns

Mega travel company, Expedia, has been increasing its presence in Haiti in support of the efforts to develop the tourism infrastructure of the county. Haiti has not been recognized as a well-known travel destination in the Caribbean, but is acquiring a higher profile due to several hotel and resort openings, and more to come very soon.


In 2014 Expedia established 40 new partnerships with hoteliers according to Expedia Director, Demetrius Canton, of Lodging Partner Services in the Caribbean. Expedia true to its word has deployed a marketing manager for the exclusive purpose of partnership building and active engagement with hoteliers. It has proved successful, and traveler demand for Haiti has shot up almost 500% in the past year.

Expedia Marketing Manager for Haiti, Maya de Campos, comments "We are looking forward to continuing this positive trend through 2015 and beyond." Haiti's tourism industry has lain fallow the past several decades because of political upheavals, causing safety concerns. The 2010 earthquake provided the impetus with which to re-invigorate tourism as one way to speed recovery through economic growth.

Haitian Minister of Tourism, Stephanie Villedrouin, says the strengthened partnership with Expedia will open up global markets through ". . . marketing campaigns, strategic promotions, and the latest technology . . ." She adds Expedia's commitment to the travel sector's expansion will help Haiti take advantage of opportunities available in the current market and realize commercial success with tourism projects being readied.

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