Advertising - Haiti Observer Blog

Tonton Bicha, an expert in advertising, seems to be getting into some hot water recently. According to some who listen to his latest advertising he did for the Rhum Bakara, the suggested that Tonton bicha went too far in putting down Rhum Barbancourt and the Haitian Voodoo religion.

Tonton Bicha actually never mentioned the name of the competitor Barbancourt in his ad; however, that doesn't stop people from assuming that he was clearly referring to Barbancourt rhum

He stated in the ad "Pa Banm Kou" to refer to the competitor which seem to me very different from "Barbancourt", or is it?

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The location of your business can make or break its entire operation. Many Haitian businesses close down because it is in the wrong location.

Have you ever seen a Haitian business open, whether in the Diaspora or Haiti in a beautiful location and doesn't last three Months? Many time, the investor did not do an analysis of the environment as to who comes her, for what purpose.

In order to help you out, here are some tips about Business location you may want to keep in mind before opening your next business to serve the Haitian public.

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Starting a business is never easy as it requires time, effort, and expertise. As it is the case with many other communities, many start-up Haitian businesses fail even before they reach the first-year mark. Those that managed to operate for more than a year, on the other hand, find it a real challenge to get past the five-year mark. More often than not, most Haitian businesses fail within five years, except for those being kept on life support.

This is my advise to my Haitian friends, if you are planning to open a business, you should know the reasons why entrepreneurs fail in order to avoid the same mistakes. One of the common reasons is the lack of proper planning. Before setting up a business, it is necessary to come up with a plan involving all aspects such as finances, management, location, services and possible problems and solutions.

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