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Commercial - Haiti Observer Blog
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Bicha's Rum Bakara over Rhum Barbancourt Commercial Backlash
A firestorm has erupted over a radio commercial comedian Tonton Bicha made for Rum Bakara, an import from the Dominican Republic (DR). The outrage focuses on two elements of the commercial, which tie into each other.
The advertising campaign promoting Rhum Bakara brands the product as "cultural rum". The connection made
by Tonton Bicha between the descriptor and its characterization is the trivialization of Voodoo, a Haitian religious belief that has only been legitimized by the government in the last ten years. The content of the commercial depicts a conversation between a houngan and voudouisant (positions held in Voodoo communities) that caricatures Haiti's Rhum Barbancourt, a venerable 150 year-old company that has passed down its legacy to four generations of rum makers.
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